1every6seconds was created to highlight that 1 person dies every 6 seconds of Diabetes just like tobacco. A sugar cigarette was created with white and brown sugar granules emphasizing the similarity between sugar and tobacco. It also emphasized the fact that though the lobby against tobacco was strong, there was hardly any lobby to reduce the consumption of sugar in the country or globally. A Youtube video was released on social media.
DASL used this campaign to encourage the International Diabetes Federation to take this lobby global which resulted in the IDF Framework on Action of Sugar in May 2015.