Seeni Meanie is a trilingual word. Seeni is sugar in the vernacular Sinhala and Tamil while Meanie means mean in English. This novel awareness campaign was conducted in 80 national schools island wide. It was designed to empower school children to research and create their own advertising campaign on diabetes, its devastating complications and the simple way to prevent illness through healthy lifestyles. Peers, teachers, parents and the community at large where the target group while the modalities used were Art, folk songs and street plays.
Seeni Meanie is DASL trademark for Education and Prevention of Diabetes