Direct and indirect education and awareness programmes are conducted by the DASL through lectures, workshops and electronic and printed media on regular basis. Special campaigns are also conducted to increase awareness.
Special awareness campaigns:
#1every6seconds – An awareness campaign to raise diabetes onto the global political agenda
#1every6seconds was launched on World Diabetes Day 2014 to highlight that Diabetes kills as many as Tobacco. A video was released on electronic, printed and social media on WDD. This DASL thought concept was presented to the President of the IDF in 2014 and 2015 where it has evolved into the present IDF Frame Work on Action for Sugar presented at the WHA in May 2015 as a side show and incorporated into the WDD theme of healthy eating.
1.“Life is sweeter with less sugar” – Awareness at national level
In January 2014, DASL signed a 10 year agreement with Watawala Tea Ceylon Ltd where a specially designed logo indicating that “Life is sweeter with less sugar” is displayed on all their tea packages in 3 languages i.e. Sinhala, Tamil and English. This campaign has a substantial impact and reach as the company has a 40% market share in the country.
Diabetes Association of Sri Lanka’s mantra at present is “Wellness without illness with healthy lifestyles”. "Seeni Meanie" was launched in 2012/13 as an innovative awareness programme where children in 120 schools islandwide were encouraged to implement their own advertising campaign after researching the subject, to educate their peers in school and the community on the ill effects of sugar and the need to prevent illness through healthy lifestyles. "Seeni Meanie" is a trilingual word ; Seeni is sugar in Sinhala and Tamil while Meanie means mean or bad in English. DASL has now been trademarked as the symbol for Education and Prevention of Diabetes.